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Marketing & Sales Teams
Understanding your sales and marketing funnel is key to success. The Hyphen offering shines a light across your marketing campaigns, revealing which campaigns resonate and deliver the lowest cost per lead or customer acquisition, enabling you to continually optimise your approach and extend the reach of your marketing budget. You can also automate all of your client reports and spend time on what matters: Improving performance and creating happier clients.
Business Leaders & Executives
The Hyphen Advanced analytics platform provides business leaders with a quick, easy-to-read helicopter view of their business’ performance. We are able to highlight the KPIs which are critical to your overall strategy and can design a data solution that enables you to drill into the details and help you uncover the insights that enhance your decision making to achieve your goals.
Data Analysts
Manipulate, analyse and interpret complex data sets relating to your business. Our highly visual advanced analytics platform enables you to interrogate multiple key BI metrics, providing insight and analysis. Identify areas to increase efficiency, improve processes and track key performance indicators.
Kayane Watson, Head of Paid Social, Unibet
The Hyphen team and platform have helped deliver insight on the performance of our campaigns beyond just pixel based tracking. This more detailed information has really helped us to scale volume and reduce Cost per Acquisition. Their team are very knowledgeable and dedicated to delivering great results.